Imagine spending a warm September evening wandering through rows of blooming dahlias, snipping your favorite flowers straight from the field, then strolling over to a Bloom Bar overflowing with hundreds more farm-fresh flowers to create a bouquet that’s completely your own. That’s exactly what you’ll find at Cassell Hollow Farm’s Pick Your Own Dahlias + Bloom Bar Nights in La Farge, Wisconsin.

Whether you’re looking for a unique date night, a girls’ night out, a family outing, or simply an excuse to surround yourself with beautiful flowers, we’d love to welcome you to the farm.

If you’ve already heard about our famous Rainbow Row but aren’t sure what it is, read The Story Behind Our Rainbow Row, where we share the unforgettable (and slightly chaotic!) story of how it all began.

Pick-Your-Own Flower Nights Are Perfect For…

Whether you’re coming with family, friends, or simply treating yourself, our Pick Your Own + Bloom Bar Nights are a relaxing way to slow down and enjoy the beauty of late-summer flowers.

These evenings are perfect for:

• A girls’ night out
• A unique date night
• Mother & daughter outings
• Family memories (children are welcome!)
• Birthday celebrations
• DIY flower lovers and aspiring floral designers
• Fresh flowers to brighten your home
• Creating a one-of-a-kind handmade gift
• Anyone looking for a peaceful September evening surrounded by thousands of blooming dahlias

Whether you spend 30 minutes filling a cup or linger a little longer soaking in the scenery, we hope you’ll leave with beautiful flowers, wonderful memories, and maybe even a new favorite dahlia.

Not sure you’ll know which flowers to choose?

Don’t worry! We’ll be there throughout the evening to answer questions, suggest flower combinations, share our favorite varieties, and help you build a bouquet you’ll be proud to take home. No floral design experience is required! Just come ready to have fun!

What Makes Our Pick-Your-Own Different?

Many flower farms offer a u-pick experience.

Others offer a Bloom Bar.

We decided there was no reason you should have to choose.

When you visit Cassell Hollow Farm, you’ll have access to both.

Start your evening by wandering through our Rainbow Row, where you’ll cut mystery dahlias directly from approximately 300 colorful plants.

Then head over to our Bloom Bar, where you’ll find buckets absolutely overflowing with dahlias harvested fresh that day from our production fields, along with seasonal flowers and foliage grown right here on the farm.

You’ll even find many of our premium varieties, including favorites like Cafe au Lait.

The best part?

There is no additional charge to choose premium blooms from the Bloom Bar.

Whether every flower comes from the Rainbow Row, from the Bloom Bar, or you create the perfect mix of both, the price is exactly the same.

Fill your container with whatever blooms make you smile.

Meet the Rainbow Row

The Rainbow Row is one of the most unique parts of our farm.

It began after one very excited little helper (our son, Emmons) accidentally sent a cart full of labeled dahlia tubers racing down a hill. The tubers and their labels went flying in every direction. Instead of trying to sort out hundreds of mystery tubers, we planted them together.

Today, that happy accident has become one of our favorite traditions.

It’s the only place on our farm where visitors are invited to cut flowers directly from the plants, making every visit a colorful treasure hunt.

Want the full story? Read The Story Behind Our Rainbow Row.

When Are Pick Your Own Nights?

Join us every:

Tuesday • Friday • Sunday

Throughout September

5:00 PM – 7:00 PM

Because flowers (and Wisconsin weather) don’t always cooperate with our plans, any weather cancellations or additional dates will be announced on our Facebook page.

Please check our Facebook page before making the drive to the farm.

Introducing the First Pick Pass

Want the first choice of every bloom before anyone else arrives?

Our First Pick Pass gives you exclusive early access to the Rainbow Row and Bloom Bar, starting one hour before general admission.

First Pick Pass holders enjoy:

• Exclusive access before the crowds arrive
• First choice of every bloom in both the Rainbow Row and Bloom Bar
• A quieter, more relaxed picking experience
• Plenty of room to browse every section
• The opportunity to select the most sought-after blooms before general admission begins

Attendance is intentionally limited during the First Pick Pass hour to create a peaceful experience and ensure everyone has room to browse comfortably.

With approximately 300 plants in the Rainbow Row, there will be plenty of flowers throughout the evening for everyone who wants to join during the open hours.

But if you’ve always wanted the absolute pick of the litter…

The First Pick Pass is for you.

Pricing

We provide all containers, so there’s nothing to bring except your creativity.

🌸 Fill a Cup (24 oz.)

Approximately 12–18 stems | $25 or 2 cups for $40

🪣 Fill a Market Bucket (3 gallon)

Approximately 75–100 stems | $100

🪣 Fill a Florist Bucket (5 gallon)

Approximately 175–225 stems | $175

Mix flowers from the Rainbow Row.

Mix flowers from the Bloom Bar.

Choose premium dahlias.

Add foliage.

It’s entirely up to you.

Every container can be filled with whatever comfortably fits; the stem counts noted above are just for reference and do not represent any limits.

Can’t Make It to the Farm?

Visit us at the Viroqua Farmers Market every Saturday throughout September (until our first hard frost).

We’ll bring our Bloom Bar with us, filled with farm-fresh dahlias, seasonal flowers, and beautiful foliage, so you can build your own bouquet right at the market.

Pricing is exactly the same as it is at the farm.

It’s a wonderful option if you’re already spending Saturday morning in town or can’t make one of our evening events.

Frequently Asked Questions

Do I need a reservation?

General admission does not require a reservation. Simply stop by during Pick Your Own hours (Tue, Fri, Sun from 5-7pm). Visit our Facebook page before coming to the farm to check whether the weather has canceled our plans for the evening.

If you’d like early access, we recommend purchasing a First Pick Pass in advance, as spots are limited.

Is there an admission fee?

No.

There is no charge to attend.

You simply pay for a container of your choice and then fill it with flowers.

Can I come just for the Bloom Bar?

Absolutely.

If you’d rather skip cutting flowers from the Rainbow Row, you’re welcome to build your bouquet entirely from the Bloom Bar.

Can I mix flowers from the Rainbow Row and Bloom Bar?

Yes!

That’s what makes this experience so fun.

Create your bouquet however you’d like.

Are premium dahlias included?

Yes.

There is no separate pricing for premium varieties.

If it fits comfortably in your container, it’s yours.

Do I need to bring clippers?

Nope!

We’ll provide sanitized clippers for everyone.

Do I need to bring a bucket or vase?

No.

We’ll provide all cups and buckets used during the event.

Can I bring children?

Absolutely!

Children are welcome.

We simply ask that they remain with their adult while exploring the flower field.

Can I bring my dog?

As much as we love dogs, we ask that pets stay home.

What should I wear?

Comfortable shoes are recommended since you’ll be walking through grassy areas and flower rows.

A hat and water bottle are always a good idea on warm evenings.

What happens if it rains?

Weather cancellations will always be posted on our Facebook page by 3 pm on the day of the event.

Please check there before heading to the farm if the forecast looks questionable.

How long does the experience take?

Most visitors spend between 30 and 60 minutes choosing flowers and creating their bouquet, but you’re welcome to take your time while the event is open.

How do I keep my flowers fresh?

We’ll happily share our favorite flower-care tips before you leave, so you can enjoy your bouquet for as long as possible.

Why can visitors only cut flowers from the Rainbow Row?

The Rainbow Row is specifically designated for picking flowers.

Our production fields, where we grow plants for tuber sale, are located on the opposite side of the farm and are harvested only by trained members of our team, who follow strict sanitation practices.

Keeping the two areas separate helps us protect the health of the tubers we sell while still giving visitors a wonderful hands-on flower-picking experience.

What We Do at Cassell Hollow Farm

Cassell Hollow Farm is a family-owned flower farm nestled in Wisconsin’s beautiful Driftless Region. We specialize in growing hundreds of varieties of dahlias for fresh-cut flowers, healthy tubers, and unforgettable flower experiences.

Whether you’re stopping by to fill a cup with blooms, searching for the perfect bouquet at the farmers market, or learning more about growing dahlias through our blog, our goal is simple: to help more people experience the joy that flowers bring.

We hope to see you among the blooms this September.

Don’t forget to save this post for later by pinning the graphics below to Pinterest so you can easily reference it again during planting season.