
In spring, as the farm starts to wake up, we will host a day we are most excited for.
Cassell Hollow Farm Dahlia Day is our annual on-farm dahila tuber pickup event, held on the last Saturday in April. It marks the start of dahlia season here and is our way of welcoming you to the farm after a long winter.
Whether you’ve already placed a tuber order or are just discovering us, you are welcome here.
If you pre-ordered dahlia tubers for on-farm pickup, this is your day to come out and collect your order.
When you arrive, you will be directed to our pickup area, where orders will be organized alphabetically by last name. We will have someone to help you find your order quickly and answer any questions you might have.
Each order will include a thank-you card with a QR code that links directly to our free dahlia planting and care guides. We want you to have everything you need once you get home.
We’ve designed the pickup process to be simple and smooth, so you can spend less time in line and more time enjoying your visit.

While you are here, we invite you to stay awhile.
We’ll have a small, cozy setup on the farm with a drink station, a place to sit, and a few thoughtful extras available to shop. Think spring bouquets, seeds, rooted and ready dahlia plants, Fresh ’til Death products, hazelnut and other rooted shrubs, and mystery dahlia tuber bundles.
This will also be the kickoff to our Adopt-a-Dahlia season, and those coming to Dahlia Day get first dibs!
This day is meant to feel relaxed and welcoming, not rushed.
You do not need to have a pre-order to attend Dahlia Day.
This event is open to anyone who would like to visit the farm, enjoy a spring day, and shop for our spring offerings.
Dahlia tubers are still available, so if you are considering planting these beauties in your garden, there is still time to shop on our website to have them ready for pickup on Dahlia Day.
If you’ve been curious about growing dahlias or just want a reason to get out and enjoy the start of the season, we would love to have you here.

We will have a limited selection of this year’s remaining dahlia tubers available for purchase, as well as some mystery bundles (yes, there will be unicorns hiding amongst the bundles).
These tubers will be sold in person only on a first-come, first-served basis while supplies last.
Some varieties may not have been listed online, and once they are gone, they will not be restocked for the season.
If you are hoping to shop tubers, we recommend arriving early for the best selection.

Dahlia Day will take place outdoors here at Cassell Hollow Farm in La Farge, WI. Parking and directional signage will be available when you arrive. In the event of rain, we will be set up under cover in our high tunnel.



Dahlia Day is something we will always look forward to.
It’s a chance to connect, kick off the growing season together, and share a small piece of the farm life.
Whether you’re picking up an order or stopping by for the first time, we are so glad you’re here.
We can’t wait to welcome you to Cassell Hollow Farm.


We are the Cassellius family. We craft premium personal care products from hazelnuts grown on our Wisconsin farm. Along with product development and production, we also breed and sell exclusive hazelnut genetics with the goal of supporting the establishment of 100 new orchards on farms across the Midwest.
Our small farm is a demonstration site for CPG developers and hazelnut growers where we showcase conservation methods that promote sustainable personal care products as well as responsible farming practices that will keep our soil healthy for generations.
While running the hazelnut business, we also operate a cut flower farm by filling the alleys between our young hazelnut plants with beautiful dahlias. This is another example of potential farm products that are not found in the grocery store aisles.
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